When conducting analysis to inform our content strategy, we encountered a persistent challenge: we need to align content and expertise around topics (Google guidelines references “Topic” 260+ times), but all the data sources we have access to provide data at keyword level!
Thus, LlamaGoose was born—a new tool designed to bridge this gap between keywords and topics, and kickstart your content and SEO strategies. Currently, LlamaGoose is in beta and available for free, but spots are limited—sign up now to secure your place!
The Problem
A great content strategy is built on the back of understanding supply and demand. The supply is the content we create to educate, inform, or entertain our users. The demand is what the users are expecting—their wants and needs. Misalignment between these two elements can lead to poor user engagement, dissatisfaction, and suboptimal site performance.
The problem arises when we don’t have a clear view on demand. Long-tail variants, synonyms, evolving language and latent intents can obfuscate high volume opportunities and data signals of intent misalignment.
By creating topic level analysis, we can confidently align content with user demand, improve user engagement, satisfaction, and overall experience. This alignment ultimately leads to better visibility, higher rankings, and increased clicks to your site.
Leveraging Google Search Console
Google Search Console (GSC) is an invaluable tool for identifying user intents. For most people, it is the best source of data for actual search metrics such as impressions, clicks, and position. GSC provides insights into how your site performs in Google Search, making it easier to understand what users are searching for and how they interact with your content.
However, manually finding and interpreting user intents from GSC can be a daunting task. It involves sifting through large volumes of data to identify patterns and trends, which can be time-consuming and complex. This is where LlamaGoose comes in.
Our Solution
LlamaGoose harnesses Google Search Console data to identify common topics and queries related to your website, grouping them into clusters for a comprehensive view of user intent. This enables you to create content that resonates with your audience.
Key Features
- Trend Reports: Track specific topics or queries over time, monitoring changes in user interest and the effectiveness of your content strategies.
- Cluster Projects: Label, merge, or exclude topics and queries to refine your analysis based on your specific needs and insights.
- Actionable Insights: While LlamaGoose doesn’t generate content yet, it helps identify trending topics and frequently asked questions, guiding your content creation efforts.
Example : Chris from StratNav was able to use LlamaGoose to find key topics opportunities, find where they had strong existing topic authority and could further investigate queries to better align future content to user’s actual intent.
[editor’s opinion] I’m a big fan of StratNav, if you need to kick off your business strategy of develop a business plan StratNav is a great choice!
Purpose and Benefits
- Smart Cluster Search Queries: Group related search queries for a holistic understanding of user intent.
- Find User Intents: Discover what your users are truly looking for and tailor your content accordingly.
- Track Performance Over Time: Monitor the impact of your SEO strategies and adjust based on data-driven insights.
Example : Some simple changes made in early June saw an uptick in impressions.
Why Choose a Data-Driven Approach?
The old narrative that “SEO is hard to measure” no longer holds true. With the advent of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) and search entities, a data-driven approach is essential. LlamaGoose eliminates guesswork, offering statistically assessed insights that drive real results.
At Coorie Dug, we blend AI technology and data science to understand user intent and deliver tailored content. For a comprehensive approach to data-driven SEO, check out our Data-Driven SEO Guide. To understand the broader picture of growth marketing, refer to our Primer Guide to Growth Marketing. LlamaGoose is designed to help you achieve sustainable growth and maintain a competitive edge.
Beta Testing
LlamaGoose is currently in beta testing and is free to use during this period. There are limited spots available, so sign up now to secure your place and be among the first to experience its capabilities and enhance your SEO strategy without any cost.
LlamaGoose is our innovative response to the challenges faced in SEO today. By bridging the gap between content and user intent, it offers a powerful solution for improving website relevance, authority, and performance. Embrace data-driven SEO with LlamaGoose during its beta testing phase and witness proven, repeatable success.
For more information and to sign up for the beta, visit LlamaGoose.