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Llamagoose
Posted on 26 Jul 2024
/ 0
/ Gavin Brogan

Introducing LlamaGoose – Kickstart Your Content and SEO Strategies

When conducting analysis to inform our content strategy, we encountered a persistent challenge: we need to align content and expertise around topics (Google guidelines references “Topic” 260+ times), but all the data sources we have access to provide data at keyword level!

marketing, Retrospective

Growth, Marketing

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Wordlegamificationblog
Posted on 03 Nov 2023
/ 0
/ Gavin Brogan

Decoding Wordle’s Viral Success, Balancing Gamification and Growth!

The following is my retrospective of Wordle, whether I can take any learnings forward to future growth strategies. Any thoughts are welcome.

marketing, Retrospective

Growth, Marketing

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Mixtapes
Posted on 27 Oct 2023
/ 0
/ Gavin Brogan

Mixtapes or How I got a Girlfriend or How Content Creators Built Real Connections in a Pre-digital Age

Do you remember making mixtapes? It was a time when music wasn’t just something you listened to; it was a language of connection. Crafting a mixtape wasn’t just about creating a playlist; it was about weaving emotions, memories, and sentiments into each carefully selected...

Growth, marketing

Marketing

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Search
Posted on 04 Oct 2023
/ 0
/ Gavin Brogan

Setting up GA4 for SEO? 3 Things to do Today

If you are just setting up your GA4 with a view of optimising your SEO you probably want to do these as a minimum

Analytics, SEO

Analytics, SEO

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Dogsdoinganalysis
Posted on 23 Aug 2023
/ 0
/ Gavin Brogan

A Very Brief Guide to The Pirate Analytics Framework for User-Centric Growth

Originally designed with Start-ups in mind, Pirate Analytics can be applied anywhere you are introducing new functionality or products to your digital offering. Conveniently encapsulated in the acronym, every pirate’s favourite cry, AARRR! Acquisition, Activation, Retention, Revenue, and Referral. It’s a type of funnel...

Analytics, Optimise

Analytics

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Dogsignal
Posted on 22 Aug 2023
/ 0
/ Gavin Brogan

5 Helpful Signals of User Intent And Purpose

Understanding user purpose is essential to ensuring that your proposition, marketing, and sales align with what is most important to your customers. It’s all too easy to build an online presence that aligns with our perceived understanding of the customer’s purpose, rather than aligning...

Analytics

Analytics

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Analyticsman
Posted on 10 Aug 2023
/ 2
/ Sam Carter

New Native Solution to Get Google Analytics 4 Data into Power BI 

Great news from Microsoft: Power BI has been updated to connect directly to GA4. Ever since the announcement that Universal Analytics was sunsetting and would be replaced by Google Analytics 4, more & more users have been adopting it as their primary data...

GA4, Power BI

GA4

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Telescoped
Posted on 09 Aug 2023
/ 0
/ Gavin Brogan

Are You Looking at Your SEO from the Wrong Direction? 

Google’s E.E.A.T Algorithm: A Byte of SEO Goodness for Lunch You probably know that Google’s new search approach “E.E.A.T” now uses AI to evaluate websites with regards to their Experience, Expertise, Authority & Trust. Understanding all the factors and weightings involved in scoring your...

SEO

SEO

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Costlymistake
Posted on 08 Aug 2023
/ 0
/ Sam Carter

Be GA 4-warned: Costly Mistakes to Look Out for in Google Analytics 4.

Got a new GA4 setup? You’ll want to check these GA4 is incredibly feature rich, but you need to be very careful what gets set up as not every feature is beneficial. You need to pay special attention and consider what’s right for...

GA4

GA4

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Posted on 22 Mar 2023
/ 2
/ Gavin Brogan

Improve our PBI GA4 Connector Using Filters With Logic Operators

In the last article in this series we saw how to apply some basic metric & dimension filters. If you have spent any serious amount of time working with the GA4 interface you will almost certainly have wanted to stack those fillers up. Cool...

Connectors, GA4, Power BI

GA4

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Posted on 04 Feb 2023
/ 8
/ Gavin Brogan

Sorting results, metric and dimension filters

Sorting and filtering our queries is super powerful and is often a faster and more efficient alternative to doing it in Power Query after all our data has been returned. The GA4 API gives us quite a few powerful options to do this, but...

Connectors, GA4, Power BI

GA4

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Posted on 04 Feb 2023
/ 6
/ Gavin Brogan

GA4 Connector First Query

If you have been playing along at home, we should have our GA4 data connector installed and ready to go. Maybe someone configured this for you and has just given you the connector but If you would like to understand the process go do...

Connectors, GA4, Power BI

GA4

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Posted on 04 Feb 2023
/ 65
/ Gavin Brogan

Custom GA4 Power BI Connector Setup

This article is to help you get the Custom Power BI Connector setup to a point where we can start to make queries against the GA4 Data API.

Connectors, GA4, Power BI

GA4

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Posted on 04 Feb 2023
/ 8
/ Gavin Brogan

Custom GA4 Power BI Connector – Open Source

looking for alternative to Biq Query, yep me too, so I built a connector for the new API. So, I started working in GA4 earnestly mid last year. The first bit was easy, getting data into GA4, the latter bit of getting data back...

Connectors, Data Vis, GA4, Power BI

Data Vis, GA4

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Posted on 29 Jan 2023
/ 0
/ Gavin Brogan

Sunsetting and Farewell to Google Optimise

So it’s going, not quite yet but come September 30th 2023 Google are pulling the plug (sunsetting) on Optimise and Optimise 360. Coincidently the same day that UA was due to be sunset for 360 customers.

GA4, Optimise

GA4

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Latest Articles

  • Introducing LlamaGoose – Kickstart Your Content and SEO Strategies

    Introducing LlamaGoose – Kickstart Your Content and SEO Strategies

    Jul 26

    0

  • Decoding Wordle’s Viral Success, Balancing Gamification and Growth!

    Decoding Wordle’s Viral Success, Balancing Gamification and Growth!

    Nov 03

    0

  • Mixtapes or How I got a Girlfriend or How Content Creators Built Real Connections in a Pre-digital Age

    Mixtapes or How I got a Girlfriend or How Content Creators Built Real Connections in a Pre-digital Age

    Oct 27

    0

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