New Native Solution to Get Google Analytics 4 Data into Power BI Great news from Microsoft: Power BI has been updated to connect directly to GA4. Ever since the announcement that Universal Analytics was sunsetting and would be replaced by Google Analytics 4,...
Are You Looking at Your SEO from the Wrong Direction? Google’s E.E.A.T Algorithm: A Byte of SEO Goodness for Lunch You probably know that Google’s new search approach “E.E.A.T” now uses AI to evaluate websites with regards to their Experience, Expertise, Authority & Trust....
Be GA 4-warned: Costly Mistakes to Look Out for in Google Analytics 4. Got a new GA4 setup? You’ll want to check these GA4 is incredibly feature rich, but you need to be very careful what gets set up as not every feature...
In the last article in this series we saw how to apply some basic metric & dimension filters. If you have spent any serious amount of time working with the GA4 interface you will almost certainly have wanted to stack those fillers up. Cool...
Sorting and filtering our queries is super powerful and is often a faster and more efficient alternative to doing it in Power Query after all our data has been returned. The GA4 API gives us quite a few powerful options to do this, but...
If you have been playing along at home, we should have our GA4 data connector installed and ready to go. Maybe someone configured this for you and has just given you the connector but If you would like to understand the process go do...
This article is to help you get the Custom Power BI Connector setup to a point where we can start to make queries against the GA4 Data API.
looking for alternative to Biq Query, yep me too, so I built a connector for the new API. So, I started working in GA4 earnestly mid last year. The first bit was easy, getting data into GA4, the latter bit of getting data back...
So it’s going, not quite yet but come September 30th 2023 Google are pulling the plug (sunsetting) on Optimise and Optimise 360. Coincidently the same day that UA was due to be sunset for 360 customers.