The following is my retrospective of Wordle, whether I can take any learnings forward to future growth strategies. Any thoughts are welcome.
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Do you remember making mixtapes? It was a time when music wasn’t just something you listened to; it was a language of connection. Crafting a mixtape wasn’t just about creating a playlist; it was about weaving emotions, memories, and sentiments into each carefully selected...
If you are just setting up your GA4 with a view of optimising your SEO you probably want to do these as a minimum
Originally designed with Start-ups in mind, Pirate Analytics can be applied anywhere you are introducing new functionality or products to your digital offering. Conveniently encapsulated in the acronym, every pirate’s favourite cry, AARRR! Acquisition, Activation, Retention, Revenue, and Referral. It’s a type of funnel...
Understanding user purpose is essential to ensuring that your proposition, marketing, and sales align with what is most important to your customers. It’s all too easy to build an online presence that aligns with our perceived understanding of the customer’s purpose, rather than aligning...
Google’s E.E.A.T Algorithm: A Byte of SEO Goodness for Lunch You probably know that Google’s new search approach “E.E.A.T” now uses AI to evaluate websites with regards to their Experience, Expertise, Authority & Trust. Understanding all the factors and weightings involved in scoring your...
In the last article in this series we saw how to apply some basic metric & dimension filters. If you have spent any serious amount of time working with the GA4 interface you will almost certainly have wanted to stack those fillers up. Cool...
Sorting and filtering our queries is super powerful and is often a faster and more efficient alternative to doing it in Power Query after all our data has been returned. The GA4 API gives us quite a few powerful options to do this, but...
If you have been playing along at home, we should have our GA4 data connector installed and ready to go. Maybe someone configured this for you and has just given you the connector but If you would like to understand the process go do...
This article is to help you get the Custom Power BI Connector setup to a point where we can start to make queries against the GA4 Data API.