When conducting analysis to inform our content strategy, we encountered a persistent challenge: we need to align content and expertise around topics (Google guidelines references “Topic” 260+ times), but all the data sources we have access to provide data at keyword level!
The following is my retrospective of Wordle, whether I can take any learnings forward to future growth strategies. Any thoughts are welcome.
Do you remember making mixtapes? It was a time when music wasn’t just something you listened to; it was a language of connection. Crafting a mixtape wasn’t just about creating a playlist; it was about weaving emotions, memories, and sentiments into each carefully selected...