Originally designed with Start-ups in mind, Pirate Analytics can be applied anywhere you are introducing new functionality or products to your digital offering. Conveniently encapsulated in the acronym, every pirate’s favourite cry, AARRR! Acquisition, Activation, Retention, Revenue, and Referral. It’s a type of funnel...
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So it’s going, not quite yet but come September 30th 2023 Google are pulling the plug (sunsetting) on Optimise and Optimise 360. Coincidently the same day that UA was due to be sunset for 360 customers.