If you are just setting up your GA4 with a view of optimising your SEO you probably want to do these as a minimum
Read More
Originally designed with Start-ups in mind, Pirate Analytics can be applied anywhere you are introducing new functionality or products to your digital offering. Conveniently encapsulated in the acronym, every pirate’s favourite cry, AARRR! Acquisition, Activation, Retention, Revenue, and Referral. It’s a type of funnel...
Understanding user purpose is essential to ensuring that your proposition, marketing, and sales align with what is most important to your customers. It’s all too easy to build an online presence that aligns with our perceived understanding of the customer’s purpose, rather than aligning...