If you are just setting up your GA4 with a view of optimising your SEO you probably want to do these as a minimum
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Google’s E.E.A.T Algorithm: A Byte of SEO Goodness for Lunch You probably know that Google’s new search approach “E.E.A.T” now uses AI to evaluate websites with regards to their Experience, Expertise, Authority & Trust. Understanding all the factors and weightings involved in scoring your...