Great news from Microsoft: Power BI has been updated to connect directly to GA4. Ever since the announcement that Universal Analytics was sunsetting and would be replaced by Google Analytics 4, more & more users have been adopting it as their primary data...
Got a new GA4 setup? You’ll want to check these GA4 is incredibly feature rich, but you need to be very careful what gets set up as not every feature is beneficial. You need to pay special attention and consider what’s right for...