Great news from Microsoft: Power BI has been updated to connect directly to GA4. Ever since the announcement that Universal Analytics was sunsetting and would be replaced by Google Analytics 4, more & more users have been adopting it as their primary data...
In the last article in this series we saw how to apply some basic metric & dimension filters. If you have spent any serious amount of time working with the GA4 interface you will almost certainly have wanted to stack those fillers up. Cool...
Sorting and filtering our queries is super powerful and is often a faster and more efficient alternative to doing it in Power Query after all our data has been returned. The GA4 API gives us quite a few powerful options to do this, but...
If you have been playing along at home, we should have our GA4 data connector installed and ready to go. Maybe someone configured this for you and has just given you the connector but If you would like to understand the process go do...
This article is to help you get the Custom Power BI Connector setup to a point where we can start to make queries against the GA4 Data API.
looking for alternative to Biq Query, yep me too, so I built a connector for the new API. So, I started working in GA4 earnestly mid last year. The first bit was easy, getting data into GA4, the latter bit of getting data back...